presentation
Legendary Grundig
is back to Russia!
We are pleased to announce the launch of the new premium household
appliances brand
appliances brand
Dear colleagues, on September 14th, a press conference was held in Moscow dedicated to the return of the legendary premium household appliances brand Grundig to Russia!
At the presentation, we announced the exclusive partnership in the segment of built-in kitchen appliances Grundig with M.Video-Eldorado group.
Within Arçelik’s global corporate strategy, Grundig's philosophy states that sustainable future starts at home. That is why conscious consumption and eco friendliness have become the flagships of brand's new product line. Some models contain recycled materials, others are equipped with technologies aimed at reducing the eco-footprint and saving natural resources:
– Ovens with plastic parts made with recycled fiber;
– Built-in dishwashers with autodosing technology and foot supports made of recycled fishing nets and industrial waste;
– Side-by-side refrigerators with bio plastic parts and eggshell egg trays;
– Washing machines and washer-dryers with PET tubs;
Within Arçelik’s global corporate strategy, Grundig's philosophy states that sustainable future starts at home. That is why conscious consumption and eco friendliness have become the flagships of brand's new product line. Some models contain recycled materials, others are equipped with technologies aimed at reducing the eco-footprint and saving natural resources:
– Ovens with plastic parts made with recycled fiber;
– Built-in dishwashers with autodosing technology and foot supports made of recycled fishing nets and industrial waste;
– Side-by-side refrigerators with bio plastic parts and eggshell egg trays;
– Washing machines and washer-dryers with PET tubs;
During the conference, Grundig showroom with kitchen appliances was presented.
The brand's built-in kitchen appliances will be exclusively available in M.Video and Eldorado stores and online platforms. At the moment, more than 20 models are already available. By the end of the year, the range of built-in appliances will expand, and during 2022 we will also have Grundig free standing appliances!
In addition, Grundig announced the launch of a nationwide PR project to develop the eco-thinking of Russian consumers #EcoYearGrundig. At the end of autumn, contestants will test their level of consumer sustainability awareness and compete for an unprecedented prize -free accommodation in eco apartments in Moscow, equipped with the newest Grundig appliances, throughout 2022.
We congratulate everyone on such an important event and wish Grundig successful sales.
We believe that Grundig will offer customers innovative solutions that meet the highest standards of quality, aesthetics & sustainability.
The brand's built-in kitchen appliances will be exclusively available in M.Video and Eldorado stores and online platforms. At the moment, more than 20 models are already available. By the end of the year, the range of built-in appliances will expand, and during 2022 we will also have Grundig free standing appliances!
In addition, Grundig announced the launch of a nationwide PR project to develop the eco-thinking of Russian consumers #EcoYearGrundig. At the end of autumn, contestants will test their level of consumer sustainability awareness and compete for an unprecedented prize -free accommodation in eco apartments in Moscow, equipped with the newest Grundig appliances, throughout 2022.
We congratulate everyone on such an important event and wish Grundig successful sales.
We believe that Grundig will offer customers innovative solutions that meet the highest standards of quality, aesthetics & sustainability.
© Beko 2021