BEKO FOR CHILDREN
"Teleboom!" live
There are never too many holidays, especially in childhood, so in our company holidays for children employees are held regularly and for various reasons. The Moscow office also has its own tradition – to organize funny time at the end of the summer holidays to make preparation for the next school year more easy. Let's remind this time.
THE MOST IMPORTANT CRITICS
Organization of the children party is a rather difficult task; everything must be considered in detail and arranged in the best way. After all, children are our most important critics, who give honest and unbiased assessments about everything they see. If to talk about holiday, the “unsatisfactory” mark means upset child’s mood. It’s always sad, and especially before the beginning of the new school year, because it is necessary time our children need for relax, cheer up, and end the holidays on the positive note.
Therefore, our employees approached the preparation to the holiday, which took place in the Moscow office of Beko on August 28, with particular attention and care. The main organizers were company purchase and HR departments, together with colleagues from IT and administrative departments. Even a professional event agency was invited to organize animation activities for kids.
Organization of the children party is a rather difficult task; everything must be considered in detail and arranged in the best way. After all, children are our most important critics, who give honest and unbiased assessments about everything they see. If to talk about holiday, the “unsatisfactory” mark means upset child’s mood. It’s always sad, and especially before the beginning of the new school year, because it is necessary time our children need for relax, cheer up, and end the holidays on the positive note.
Therefore, our employees approached the preparation to the holiday, which took place in the Moscow office of Beko on August 28, with particular attention and care. The main organizers were company purchase and HR departments, together with colleagues from IT and administrative departments. Even a professional event agency was invited to organize animation activities for kids.
WE SCULPT, WE DRAW, WE RECORD!
For the entire duration of the holiday, the office was transformed into a children's television studio "Beko" with the cheerful name "Teleboom!" – and all the children in this studio were engaged in some activity. The office was divided into five thematic areas, where children were classified mostly by age. The youngest ones animators in cute unicorn and salamander costumes entertained with songs, dances, active games and construction modeling.
But the slightly older guys took up something almost like adult work – they came up with and filmed commercials. Of course, they advertised household appliances with which the office will equipped, and it was doubly interesting, because the children, although in the form of the game, were engaged in the common activity with their moms and dads! The third group made drawings and sculptures from plasticine, and then the real animation began: professional entertainers, using their technology, “brought drawings and crafts to life – and in result created some short but real cartoon film. The first masterpiece of our TV studio!
At the same time another group of children was working on other cooking masterpieces. Everyone created his own unique and delicious “potato” cake – and it was a serious procedure, same as for adult pastry chefs, even using special clothing and gloves. And all steps have been passed in front of cameras. The older kids played the role of reporters who interviewed all participants of the celebration: the fifth site was already a real television studio, where all the events were filmed for their and family good memories.
For the entire duration of the holiday, the office was transformed into a children's television studio "Beko" with the cheerful name "Teleboom!" – and all the children in this studio were engaged in some activity. The office was divided into five thematic areas, where children were classified mostly by age. The youngest ones animators in cute unicorn and salamander costumes entertained with songs, dances, active games and construction modeling.
But the slightly older guys took up something almost like adult work – they came up with and filmed commercials. Of course, they advertised household appliances with which the office will equipped, and it was doubly interesting, because the children, although in the form of the game, were engaged in the common activity with their moms and dads! The third group made drawings and sculptures from plasticine, and then the real animation began: professional entertainers, using their technology, “brought drawings and crafts to life – and in result created some short but real cartoon film. The first masterpiece of our TV studio!
At the same time another group of children was working on other cooking masterpieces. Everyone created his own unique and delicious “potato” cake – and it was a serious procedure, same as for adult pastry chefs, even using special clothing and gloves. And all steps have been passed in front of cameras. The older kids played the role of reporters who interviewed all participants of the celebration: the fifth site was already a real television studio, where all the events were filmed for their and family good memories.
TIME FOR THE CAKE
After completing a task – even such easy as playing TV studio – there must be an hour for fun. It included an incendiary dance competition, a common show that united participants from all venues. And of course, what children's party can be full without sweet treats?! A tasty and only healthy treat is important for both children and their parents. So a special buffet was prepared for the young guests of the holiday. The main dish was big and incredibly delicious cake, decorated with sweet and juicy berries and fruits.
The holiday was a great success. We will remember it for loud laughter, happy smiles, games and dances, an exclusive cartoon film and a real TV show with participation of every guest of the event, which was presented at the end of the holiday to children and their parents. "Teleboom!" became a boost of energy and good mood for everyone not only for the whole day, but also for the future, as it will be reminded more than once by everyone awaiting for the next holiday!
And after all who knows: maybe some children who tried themselves in front of cameras for the first time that day will become real TV stars. Or famous chiefs. And maybe even the marketing department specialists, who is already seriously advertising Beko products, and then will take his own children to the celebration that our company will organize for them. And we have no doubts that it will be not less interesting and funny, because good traditions always take root for a long time!
After completing a task – even such easy as playing TV studio – there must be an hour for fun. It included an incendiary dance competition, a common show that united participants from all venues. And of course, what children's party can be full without sweet treats?! A tasty and only healthy treat is important for both children and their parents. So a special buffet was prepared for the young guests of the holiday. The main dish was big and incredibly delicious cake, decorated with sweet and juicy berries and fruits.
The holiday was a great success. We will remember it for loud laughter, happy smiles, games and dances, an exclusive cartoon film and a real TV show with participation of every guest of the event, which was presented at the end of the holiday to children and their parents. "Teleboom!" became a boost of energy and good mood for everyone not only for the whole day, but also for the future, as it will be reminded more than once by everyone awaiting for the next holiday!
And after all who knows: maybe some children who tried themselves in front of cameras for the first time that day will become real TV stars. Or famous chiefs. And maybe even the marketing department specialists, who is already seriously advertising Beko products, and then will take his own children to the celebration that our company will organize for them. And we have no doubts that it will be not less interesting and funny, because good traditions always take root for a long time!
Stanislav Ugolnikov,
Marketing Directorate couch, Field Organization and Training Department specialist:
– My daughter really enjoyed the holiday. She started asking when the next holiday will take place just right after the end of the party. My daughter definitely enjoyed drawing and making figures from of plasticine. And in particular, she remembers the animator in salamander costume. I also noticed his approach to the work and found out that he also enjoyed it. Children's audience feel such things very well. He shared his positive mood, and children appreciated it. A holiday for children is always a good, and by the way, it provides an additional opportunity to spend time with child, that can never be overvalued. I am sure that such events are very impotant for children and their parents. When kids knows where mom/dad work and aware about their occupation, they feel more quiet about letting parents go to work, begins to learn different professions, and his knowledge expands respectively. A great solution was to involve a group of children in “advertising of our products” – in order to develop brand loyalty from childhood, which will be kept in the course of all lifetime.
Marketing Directorate couch, Field Organization and Training Department specialist:
– My daughter really enjoyed the holiday. She started asking when the next holiday will take place just right after the end of the party. My daughter definitely enjoyed drawing and making figures from of plasticine. And in particular, she remembers the animator in salamander costume. I also noticed his approach to the work and found out that he also enjoyed it. Children's audience feel such things very well. He shared his positive mood, and children appreciated it. A holiday for children is always a good, and by the way, it provides an additional opportunity to spend time with child, that can never be overvalued. I am sure that such events are very impotant for children and their parents. When kids knows where mom/dad work and aware about their occupation, they feel more quiet about letting parents go to work, begins to learn different professions, and his knowledge expands respectively. A great solution was to involve a group of children in “advertising of our products” – in order to develop brand loyalty from childhood, which will be kept in the course of all lifetime.
Anastasia Sizintseva,
Internal Communications Manager, Marketing Communications and Sales Support Department specialist:
– My daughter figured in the group for little ones, they mostly made drawings and played with the animator. She really enjoyed the opportunity to spend time together with me in my workplace, get acquainted with my colleagues and play with new friends, just like at any holiday. As for me, the holiday turned out to be a really great event, it is very important for children to see where their parents go every day, and so sentence “I’m going to work” obtains a definite form, color, sound, specific route and associates with certain persons. For the older kids, the program was also organized very well, the concept and final editing of the video were executed in the most proper manner.
Internal Communications Manager, Marketing Communications and Sales Support Department specialist:
– My daughter figured in the group for little ones, they mostly made drawings and played with the animator. She really enjoyed the opportunity to spend time together with me in my workplace, get acquainted with my colleagues and play with new friends, just like at any holiday. As for me, the holiday turned out to be a really great event, it is very important for children to see where their parents go every day, and so sentence “I’m going to work” obtains a definite form, color, sound, specific route and associates with certain persons. For the older kids, the program was also organized very well, the concept and final editing of the video were executed in the most proper manner.
Vitaly Bondarev,
Manager Customers Manager, Sales Directorate, Freestanding Appliances Division, Grundig, Hotpoint:
– Both of my children attended the party. The elder son willingly joined the group, which came up with advertisements for Beko equipment. The youngest played with the other kids and animators. Both children really enjoyed and were absolutely happy to share their impressions. In my opinion, the holiday turned out to be really great, the children still look at the photos with a smile and eagerly await the next similar party.
Manager Customers Manager, Sales Directorate, Freestanding Appliances Division, Grundig, Hotpoint:
– Both of my children attended the party. The elder son willingly joined the group, which came up with advertisements for Beko equipment. The youngest played with the other kids and animators. Both children really enjoyed and were absolutely happy to share their impressions. In my opinion, the holiday turned out to be really great, the children still look at the photos with a smile and eagerly await the next similar party.
Yaroslav Gerasimov,
Manager Customers Manager, Sales Directorate, Built-In Appliances Division:
– When I told my son that our office was preparing a holiday for children, he immediately said that he must take part in the event and became wait this day with anxiety. We were practically the first to arrive at the office; there were still few other children. First minutes he was a little shy and didn't understand how he should behave. While we were waiting for the event to start, I showed him our office – work space, showroom and cafeteria. And, surprisingly, my son liked the showroom the most, especially the refrigerators. He kept opening the doors, studying at the inscriptions and stickers, asking again and again about the meaning of each sticker or inscription.
It was a magnificent holiday. At first I worried about my son, wondering what he was doing there and whether he was bored. But the event organization was at the highest level. Animators divided children into several groups by age and immediately involved them in games. After a while, I stopped worrying about my son and realized that he was having fun there. At some moment it even seemed to me that the little ones experienced more interesting entertainment than the older children. My son really enjoyed the active games where he had to climb and crawl in the tunnel, interact with other children and complete tasks given by the event organizers. I remember how they enjoyed dancing around the office with costumed animators and sang songs. The holiday cake with the "Beko" inscription made a great impression on my son, because he has been waiting for it all day long! By the end of the holiday the child became very tired. Seeing this, my supervisor let me go home more early. When we went home, my son immediately fell asleep in the car. This means that the holiday was a success! I would like to thank everyone involved in organization of this wonderful holiday! Now my child knows where his dad works and is looking forward to the next event at our office!
Manager Customers Manager, Sales Directorate, Built-In Appliances Division:
– When I told my son that our office was preparing a holiday for children, he immediately said that he must take part in the event and became wait this day with anxiety. We were practically the first to arrive at the office; there were still few other children. First minutes he was a little shy and didn't understand how he should behave. While we were waiting for the event to start, I showed him our office – work space, showroom and cafeteria. And, surprisingly, my son liked the showroom the most, especially the refrigerators. He kept opening the doors, studying at the inscriptions and stickers, asking again and again about the meaning of each sticker or inscription.
It was a magnificent holiday. At first I worried about my son, wondering what he was doing there and whether he was bored. But the event organization was at the highest level. Animators divided children into several groups by age and immediately involved them in games. After a while, I stopped worrying about my son and realized that he was having fun there. At some moment it even seemed to me that the little ones experienced more interesting entertainment than the older children. My son really enjoyed the active games where he had to climb and crawl in the tunnel, interact with other children and complete tasks given by the event organizers. I remember how they enjoyed dancing around the office with costumed animators and sang songs. The holiday cake with the "Beko" inscription made a great impression on my son, because he has been waiting for it all day long! By the end of the holiday the child became very tired. Seeing this, my supervisor let me go home more early. When we went home, my son immediately fell asleep in the car. This means that the holiday was a success! I would like to thank everyone involved in organization of this wonderful holiday! Now my child knows where his dad works and is looking forward to the next event at our office!
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