The event was attended by the children from low-income families in difficult life situations, as well as by the children with disabilities who came to the Center with their parents. An interesting entertainment program, that was prepared for the future schoolchildren, included: an amusement arcade with animator, various competitions and school-oriented quizzes. The main purpose of the event was to share positive emotions and joy with children, and the organizers succeeded in it to the fullest. The guests actively participated in all competitions, singing and dancing, and at the end children were initiated into first-graders and received gifts from the Beko company - beautiful high-quality satchels, as well as bright and colorful stationery sets for school.

It is always a pleasure to receive gifts, but for the wards of the social center it was not just a nice surprise, but also meant significant material assistance. In fact, it is not a secret for anyone that preparing a child for school, especially in the first grade is not a low-cost challenge at all. So sponsors helped us in the most timely manner.

Work with children is one of the key activities of the Kirzhach Social Service Center. Different activities are being performed for children here almost every month, from festive (Children's Day, New Year) to educational, with participation of both children and their parents. So, for example, in September it is planned to organize a forum for parents - "Together for our children." And, of course, the Center is always grateful to benefactors who contribute in improving lives of its wards.

Beko has been one of the permanent sponsors of the Center for more than five years. Natalya Volkova, deputy director of the Center, explains:

– We have very good friendly mutual relations with Beko, the company has never denied any our requests, especially when it concerned children – assistance was always provided to the necessary extent. In the "Help to get ready for school" campaign, "Beko" is always figure among the first and biggest sponsors, and it definitely deserves a huge gratitude in this regard! We are very happy to cooperate with such a socially oriented company that helps to make a way to school for our children more joyful and pleasant!