The key topic of the congress plenary session was the discussion of high-quality investments and partnership between business representatives and government bodies in order to achieve national goals. An initiative to create a rating of conscientious entrepreneurs has also been considered in detail. It will be based on an assessment of contributions of enterprises to environmental protection, achievement of national goals and creation of decent labor conditions. Top companies of this Rating will take an advantage in distribution of the state funds.

Signing of an agreement between Vladimir Regional Administration and the Association of Clusters, Technoparks and SEZs may be defined as the most important outcome of the congress. The region will serve a pilot site for creation of industrial technology parks.

The exhibition held within the framework of the congress reflected the complete picture of the regional economy: from precision engineering to high technologies.

Our plant exposition attracted great attention of the congress participants. It featured four models of household appliances: washing machine and freezer by Beko and washing machine and refrigerator by Grundig - our new brand on the Russian market (local production starts in May 2022). For the exposition models with the widest range of options and additional innovative features were chosen. For example, such options like the possibility of Bluetooth and Wi-Fi remote control via special HomeWhiz mobile app and electronic temperature control via door display. Beko's innovative solution for some models of washing machines - the Steam Cure with Refreshment function was also presented as well. Functions of refrigeration equipment, that were demonstrated, include: VioLED - air purification from odors, EverFresh - humidity control in the vegetable drawer and HarvestFresh - imitation of natural sunlight inside the vegetable drawer at daytime (to prolong the process of photosynthesis in products, preserving natural taste, health benefits and concentration of vitamins).

Plenipotentiary Representative of the President of the Russian Federation in the Central Federal District Igor Shchegolev and Acting Governor of the Vladimir Region Alexander Avdeev were very interested in the products of our plant. Production manager Stanislav Miroshnikov told them in detail about the return of the legendary Grundig brand to the Russian market and introduced with new features of Beko household appliances. Eminent guests highly appreciated quality of our products, positively welcomed an expanded product range and wished the plant staff further economic development, fruitful cooperation with other companies and, of course, increase in profits.

Production manager Stanislav Miroshnikov said: “We've got a lot of useful contacts during the congress. We managed to demonstrate the innovativeness of our products. Participated in the plenary session. We have thoroughly elaborated questions of the representative of the President of the Russian Federation in the Central Federal District Igor Shchegolev and the Acting Governor of the Vladimir Region Alexander Avdeev. Now, following the congress results we are observing the possibility of using state support measures for production development purposes together with the Association of Clusters, Technoparks and SEZs".

Our plant at the exhibition stand was represented by the Product Development Department staff, namely, Anna Golovanova, Daria Donskaya and Ivan Bulanov. These young professional members of our team inspired the guests with their enthusiasm and energy. Anna Golovanova said: “We presented information packages that include our catalogs, souvenirs with our logo to the future business partners of Beko. Exhibition visitors highly appreciated newly demonstrated models and functions of the Beko appliances. The interest was truly obvious. Our successful launch of the Grundig brand production turned to be a surprise for many. And, of course, the installation of the branded automatic coffee machine at our stand was a successful marketing ploy. Thus, while demonstrating our branded products we were also preparing coffee for everyone, choosing from four different blends. And this idea helped to attract visitors, so they spend more time inside our exposition pavilion, asked questions about new products, discussed perspectives.”

Beko's participation in the congress was successful and set the ground for great future undertakings of the company. A lot of people worked hard to make this success real. Special gratitude should be expressed to the employees of the following departments: administrative, procurement, marketing; product management; finished products warehouse. New great prospects are up front!