Influence
Kid’s Party in the Beko traditions
What sets Beko apart is its social responsibility and care not only for its employees, but also for local residents. The company annually holds a big children's party, or, as we call it, Kid's Party, for all the little ones of Kirzhach and nearby cities.
Anastasia Muradova,
Specialist of the Administrative department:

- This is our great responsibility as an employer. It is both exciting and challenging. Our employees carefully embrace themselves for this large-scale city event, selecting interactive activities, new quests, relevant workshops and entertainment on trampolines. It goes easy on the surprises - we select and invite a popular artist to delight both children of different ages and their parents.
This year marked a significant milestone due to Covid restrictions, with the company holding no events for three years. We sought to revive this good tradition and surprise participants and visitors with high-quality, interesting content. Judging by surveys on social networks and employee feedbacks, we coped with the task! Craftsmen with coin entertainment and forgers, a pottery workshop and an atmospheric shooting range with costumed archers, which children loved from previous events, were invited. Children could forge coins or nails, try to make a pot, or test their accuracy in archery. Master classes were also popular: making slime and bath bombs, weaving bracelets and sand painting. For active and restless children, quests in the style of “Fort Boyard” and “Lego” were installed, as well as a huge stand with pictures that needed to be colored.
When preparing the event, we tried to use the entire territory of the Alexander Garden so that children could find something to do to their liking. Trampolines, darts, shooting range, inflatable pool with balls, snook ball, soap bubbles. All kinds of children's pleasures. Besides the entertainment, safety was a focus, with security guards and ambulances on duty to ensure safety and security.
One of the priorities that the company pays attention to is the environment. And we are proud to cooperate with Irina Churikova, a member of the country’s first eco-team. Her team has created an eco-platform for children and adults with useful details on how to sort waste. Children and adults actively attended environmental activities.
The main area was always crowded. Interactive classes were led by the bright facilitator Yulia Zaitseva, popular tracks were performed by singer Maya Masterova, and local groups danced (Dance.Lab, LA project, Just Dance, Life Style). The event was graced by a charming wizard who looked as if he had stepped out of the Alice in Wonderland book. We would like to express our deep gratitude to all our partners.
And, of course, the long-awaited surprise was the performance of Khabib, the artist whom the children had been waiting for. He shared his incredible energy with all the guests. Of course, we made the right choice by picking him. Everyone was delighted. After his performance, the children had the opportunity to take pictures with the artist.
Participants say thank you!
Polina Zherdeva,
Supply Department Specialist:

– Thanks to “Beko” for organizing this event for the children of our city! The activities surprised even teenagers, the archery and pottery workshops were amazing. It was important that on this hot day the organizers offered water and ice cream to everyone. Thanks again for the mood and unforgettable emotions from me and my daughter Angelina!
Anton Ivanov,
Legal Advisor:


– Many thanks to all Beko employees who organized the children's party! The event was truly large-scale, the program was rich and interesting! I would like to highlight the amazing workshops. My daughter Alice and I had a great time! Bravo, Beko!
Alexey Karpov,
forklift driver in the Washing Machine Workshop:

– This was our first time attending such an event, and we really liked it. It was very cool. My children really enjoyed the various workshops. And we were very pleased with the star’s performance. We learned about the prize draw shortly before it took place and decided to try our luck. During the drawing, when we heard the name and phone number of one of our children, at first we did not believe that we were the ones who won the prize. Then we ran up to the stage and were given a gift certificate for a refrigerator. It was a nice surprise to receive such a valuable prize. Many thanks to the organizers and everyone who had a hand in the event!
Olga Rodina,
Beko & IHP Planning Team Leader:

– For our Family Day, we tried to gather all the children of the employees of the merged companies Beko & IHP: from toddlers of 4-5 years old to schoolchildren and teenagers. The program was intense and designed for people of all ages. Starting from the lobby of the showroom of the Belorusskaya office, the children plunged into an atmosphere of adventure. Cardboard decorations were built in, offering photographs and games. And then the children were treated to exciting activities, culinary secrets, interesting chemical experiments and, of course, eats and drinks.
The showroom capacity turned out to be ideal for the event: the organizers divided the children into three groups and assigned them to for workshops.
The first one caused a cheerful stir. Children and professional presenters made ice cream and cake pops - small stick sponge cakes. It was a pleasure to see the delightful children as they witnessed the whipped cream turn into gelato. Of course, once made, everyone happily ate handmade sweets. The second workshop was to coloring T-shirts, which were given to the children as souvenirs. The third one was about chemical experiments to develop imagination and desire to learn new things. All workshops were under constant supervision of adults and met safety requirements. At the end of the event, an unusual colorful and delicious cake awaited them!
This was the first Family Day in the merged large company Beko & IHP. It was so nice to please the children, to see how much they resemble their parents, to recognize the features of our colleagues in their faces. Everyone felt that we were at the birthday party of a large team. The event brought to light our colleagues, well-known from a professional point of view; it was like opening the door to a family and inviting everyone to visit.
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