ECOBEKO
Color of development – green
This summer, the Beko plant received two significant awards as part of the VII ECO BEST award. This annual competition is held to identify the best companies and industries in the field of ecology and sustainable development.
The ECO BEST award was held with the expert support of the environmental committee of the LEA “Promotion”, the National Organic Union, the All-Russian public organization “Green Patrol”, the Ministry of Economic Development of Russia, the National Research University Moscow Power Engineering Institute, the Federal State Budgetary Institution “VNII Ecology” and other state and public organizations. Traditionally, the sixth conference “Ecology and Business: Best Corporate Practices” was held before the award ceremony. Representatives of sustainable companies spoke about their projects to reduce the negative impact on the environment and discussed successes in domestic eco-development practices, the differences between eco-marketing and green washing, ideas for a successful eco-friendly startup and eco-professions of the future.
Over 35 companies received independent awards for the best products in the field of ecology and resource conservation. Among them are such giants as Sberbank, SIBUR, Rosvodokanal, LUKOIL, Russian Media Group, Rosatom, Mosgortrans. And we are especially pleased that Beko’s projects have not been lost amid the global initiatives of large corporations. In the category “Best green plant project”, it was the proposals of Beko specialists that were awarded the highest rating. While in the “Product of the Year” category, our Grundig GW7 P77H21 W washing machine was recognized as the most eco-friendly household appliance product.
Aliya Gilmullina, environmental engineer:
- This award is the result of coordinated interaction between several departments: EMS, R&D, design and Moscow offices. The work was carried out as part of a project activity at our Worthy Green plant "honorable green". To submit an application, we had to collect a large amount of information, describe our activities in detail, and back them up with statistical data. The package of documents included various product safety certificates, materials on energy and environmental efficiency. Preparation for participation in the competition not only confirmed the environmental friendliness of our activities, but also demonstrated good communication between departments.
Our company complies with the requirements of environmental legislation, management systems ISO 14001, 9001, 45001, 50001 have been implemented and certified. Measures are constantly being taken to improve environmental efficiency, increase the environmental awareness of employees and comply with the principles of sustainable development. As a result of our applications being assessed by independent experts, we received awards for our eco-friendly activities and for manufacturing the best eco-friendly product. Of course, we will share this news with other Arçelik plants.
Ecology and sustainable development is a new direction in business, involving not only compliance with environmental legislation, but also marketing aspects. Every year the consumers increasingly give preference to environmentally friendly products. According to the latest survey of Russian residents, more than 90% of buyers are ready to buy products if they depict an eco-label or a symbol of nature.
We strive to implement our environmental commitment not only internally, but also externally by communicating information to our consumers and stakeholders.
Although the Worthy Green project has now been completed, the work will continue to develop it further. In particular, we plan to produce Grundig washing machines with stickers informing the consumers that this household appliance is recognized by experts as the most environmentally friendly in 2023.
Participation in the ECO BEST competition is an important tool for communication with consumers, an opportunity to talk in more detail about our values and achievements in the field of ecology.
- This award is the result of coordinated interaction between several departments: EMS, R&D, design and Moscow offices. The work was carried out as part of a project activity at our Worthy Green plant "honorable green". To submit an application, we had to collect a large amount of information, describe our activities in detail, and back them up with statistical data. The package of documents included various product safety certificates, materials on energy and environmental efficiency. Preparation for participation in the competition not only confirmed the environmental friendliness of our activities, but also demonstrated good communication between departments.
Our company complies with the requirements of environmental legislation, management systems ISO 14001, 9001, 45001, 50001 have been implemented and certified. Measures are constantly being taken to improve environmental efficiency, increase the environmental awareness of employees and comply with the principles of sustainable development. As a result of our applications being assessed by independent experts, we received awards for our eco-friendly activities and for manufacturing the best eco-friendly product. Of course, we will share this news with other Arçelik plants.
Ecology and sustainable development is a new direction in business, involving not only compliance with environmental legislation, but also marketing aspects. Every year the consumers increasingly give preference to environmentally friendly products. According to the latest survey of Russian residents, more than 90% of buyers are ready to buy products if they depict an eco-label or a symbol of nature.
We strive to implement our environmental commitment not only internally, but also externally by communicating information to our consumers and stakeholders.
Although the Worthy Green project has now been completed, the work will continue to develop it further. In particular, we plan to produce Grundig washing machines with stickers informing the consumers that this household appliance is recognized by experts as the most environmentally friendly in 2023.
Participation in the ECO BEST competition is an important tool for communication with consumers, an opportunity to talk in more detail about our values and achievements in the field of ecology.
© Beko 2023