Main №5(53)

march – april 2022

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In this issue

Everything is real!

The most modern sales format today is digital showrooms. And Beko is among the leaders here.
Worldwide recognition of Arçelik & Beko

It is great honour for us to tell you that Real Leaders has recognized Arçelik and Beko as those that enter the list of 200 most influential companies in 2022.
Together we are the best
The best projects of the year

Safety in your pocket

Recently, the employees of Beko plant received new workwear.
The new record of Beko Russia YouTube channel!
Opening of the online store: shop.grundig.ru!
People who are interested in growth

Come on, catch up!

We all know how useful the active lifestyle is. Sport keeps you in good shape, strengthens your health, teaches you to achieve the desired result.
Light case

Let's discuss why the simplest replacement of outdated fluorescent lamps with modern LED not only makes the premises of the plant brighter but also seriously affects the indicators of energy efficiency and environmental friendliness of the enterprise.
FC Barcelona sponsorship termination
The opening play of Beko

Recently, Beko plant has been supporting the children's chess school in Kirzhach.

Come back, forest deer, according to my desire

There is an amazing place in Kirzhach district – "Art Collective Farm".
«Bring a friend»
WE WELCOME NEW EMPLOYEES TO OUR TEAM

Statement of General Director of Beko LLC,

Mr. Orhan Sayman to the readers

of the magazine

DEAR FRIENDS!

Main value for Beko is people. It is important for the Company to see that our specialists constantly develop, improve their skills and grow professionally. As it is thanks to their work, Beko continues to move progressively, masters new technologies, develops environmental friendliness and energy efficiency of production. And this brings tangible results: according to the Real Leaders assessment, in 2022 Arçelik and Beko entered top twenty impact companies of the world. And a portion of this success undoubtedly belongs to the Russian team of the Company. We congratulate our best employees, recognize the best projects and cherish every step of your career development. You work professionally, with efficiency and quality, and you care about the brand reputation.

You are successful not only at production sites but also in marketing. One of the serious breakthroughs was the opening of Beko Virtual Showroom in Russia - a universal tool for promotion, training and trade. Not every company has such platforms, and not in all countries. I think that thanks to this more and more people will learn about and become fond of our products.

Our goal for the future is to continue the development, which is based on everyone's attitude to work in good faith. And then no difficulties will be terrible.

Yours faithfully,
General Director of Beko LLC

Orhan Sayman

Address by Mr. Orhan Sayman, general manager of Beko LLC, to the magazine readers

DEAR FRIENDS!

Despite all the difficulties of the departing year associated with the coronavirus pandemic, we are sending it off with the positive news and remarkable achievements!

At the end of September, the 10-millionth product produced here came off the assembly line of the Russian Beko Plant, and the project developed by the plant’s team to improve the quality and reliability of washing machines was recognized as one of the best among all the enterprises of Arçelik Group.

The Beko brand has set a new all-time record with the Consideration Score - brand consideration for purchase - reaching 25% among the consumers surveyed. We have returned the legendary Grundig brand to the Russian market, and such important trends of our time as conscious consumption and environmental friendliness have become the flagships of the new line of this brand

In this regard, it should be noted that our parent company Arçelik has been awarded the Terra Carta Seal by His Royal Highness The Prince of Wales as a sign of commitment to the sustainable development concept. Arçelik is one of the first 45 world giants to receive this award for caring for nature, people and the planet.

I thank all the employees of the Russian Beko Company because these achievements would not have been possible without the coordinated and responsible work of our entire team.

Happy New Year 2022 with all my heart! I wish happiness and health to you and your beloved ones!

Yours faithfully,
general manager of Beko LLC

Orhan Sayman