We are the Pros
The return of Grundig brand to Russia is a great team victory!
This is the opinion of Kirill Klimov, head of Beko built-in appliances group. Kirill was awarded the diploma “For the shown activity in preparation for the Grundig press conference”.
On September 14, 2021, Arçelik officially announced the launch of Grundig in Russia. The products of the legendary German brand have again become available to customers. Previously, this brand of radios was well known to the Soviet citizens. Grundig was a dream and was considered a symbol of luxury and bourgeois life. So in the "Beware of the Car" movie, the character played by Andrey Mironov, an illegal trader secretly sells Grundig. And Vladimir Vysotsky himself glorified this company in his song “Dear Programme” with the words: “There is a dentist-freelancer Rudik - His receiver is Grundig”.
And now, in our days, within the exclusive cooperation with M.Video and Eldorado networks, Grundig products will be supplied throughout Russia. To bring this news to the public, a press conference was organized and held for journalists and bloggers. Kirill Klimov, head of Beko built-in appliances group, and his colleagues were involved in the preparation and organization of this event.
– I consulted the brand management department on products, technologies, which we would talk about, helped with the preparation of press releases, was responsible for the supply of product samples, – said Kirill. – And, of course, I participated in the installation of all this the night before the press conference and made sure that everything was brought in and placed correctly.
The night before the important event meant no sleep for anyone. Kirill Klimov and his team built a huge showroom for demonstration where the updated range of Grundig appliances was presented: built-in ovens, hobs, dishwashers, hoods and free-standing dishwashers and refrigerators. Immediately after the press conference, Klimov met journalists and bloggers, advised and talked about the features of each specific brand model. The work of Kirill Klimov was highly appreciated by the management of Beko. Now he can rightfully be proud of his contribution into the promotion of Grundig brand and is confident that new prospects are opening up for the company.
And now, in our days, within the exclusive cooperation with M.Video and Eldorado networks, Grundig products will be supplied throughout Russia. To bring this news to the public, a press conference was organized and held for journalists and bloggers. Kirill Klimov, head of Beko built-in appliances group, and his colleagues were involved in the preparation and organization of this event.
– I consulted the brand management department on products, technologies, which we would talk about, helped with the preparation of press releases, was responsible for the supply of product samples, – said Kirill. – And, of course, I participated in the installation of all this the night before the press conference and made sure that everything was brought in and placed correctly.
The night before the important event meant no sleep for anyone. Kirill Klimov and his team built a huge showroom for demonstration where the updated range of Grundig appliances was presented: built-in ovens, hobs, dishwashers, hoods and free-standing dishwashers and refrigerators. Immediately after the press conference, Klimov met journalists and bloggers, advised and talked about the features of each specific brand model. The work of Kirill Klimov was highly appreciated by the management of Beko. Now he can rightfully be proud of his contribution into the promotion of Grundig brand and is confident that new prospects are opening up for the company.
text: Anastasia Valagina
photo: from the Beko archive
At the moment, Beko is perceived by many people as a product of the "economy plus" segment, a good offer for the money. From the viewpoint of the marketing strategy, we understood that we needed the second brand that would be associated more with Europe than with Turkey, so that we could promote new technologies that are quite expensive to implement for the premium segment, – Kirill is certain. – With the launch of Grundig brand we hope to expand our audience by attracting people with higher income. The return of the brand and in fact its new launch in Russia is a great team victory. I believe that we have a right to be proud of this. It would be wrong if I do not thank my colleagues who have done a great job in preparing this responsible press conference with me. I want to thank Julia Brovkina, Angelina Bashilova and Svetlana Melnikova.
© Beko 2021