BEKO for children
Firework of emotions
The annual children's holiday "Beko" that many Kirzhach residents - both children and adults - look forward eagerly. And all thanks to the fact that every time the employees of the plant’s administrative department manage to plan and organize new and unusual events. This is a gift to the city and people. And this year it brought together hundreds of city residents, guests and summer tourists.
Anastasia Reshetova,
HR Director:
– This year passed with the motto: “Beko. Bright emotions for children.” Bright emotions for children.” And this theme was used everywhere – on banners, in design, and even in surrounding atmosphere. We have created many colorful and unique locations, with regard to interests and age specific of each guest. Preparations for the holiday began long before its date, in order to think through all details carefully and check out all comments. It was the great teamwork, including all administrative personnel of the Beko company. We are extremely grateful to them for their painstaking work, creative approach and desire to do everything in the best way.
HR Director:
– This year passed with the motto: “Beko. Bright emotions for children.” Bright emotions for children.” And this theme was used everywhere – on banners, in design, and even in surrounding atmosphere. We have created many colorful and unique locations, with regard to interests and age specific of each guest. Preparations for the holiday began long before its date, in order to think through all details carefully and check out all comments. It was the great teamwork, including all administrative personnel of the Beko company. We are extremely grateful to them for their painstaking work, creative approach and desire to do everything in the best way.
All efforts pay off when we see how children and adults enjoy, smiles on their faces and positive feedback in social media. When our employees receive gratitude and kind words, we understand that all our efforts are not in vain.
Organizing such events is of key importance for the company. The company CEO mentioned that the event has already became a good corporate tradition and heritage that will be kept further. It is an integral part of our corporate policy and one of the fundamental values. This year we have paid greater attention to security ensuring, significantly improved safety throughout the area, having provided the availability of emergency medical services and informed all necessary authorities. Everything went smoothly, but I don’t think anyway that the measures we took were excessive.
Organizing such events is of key importance for the company. The company CEO mentioned that the event has already became a good corporate tradition and heritage that will be kept further. It is an integral part of our corporate policy and one of the fundamental values. This year we have paid greater attention to security ensuring, significantly improved safety throughout the area, having provided the availability of emergency medical services and informed all necessary authorities. Everything went smoothly, but I don’t think anyway that the measures we took were excessive.
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"Beko" has long become an integral part of the city, not just a foreign enterprise operating in the region.
In our charitable activities, caring for children is the most important issue. And we invite not only company employees to our celebrations. We invite everyone: city and regional residents, country habitants, tourists, special guests, and anyone who came around in by chance. We are open to creating a positive atmosphere together inspiring each other. This is not just a brand promotion, it is the loyalty increase, as well as the pride of children whose parents work at our enterprise. All this creates a special atmosphere.
The holiday included several parts. Local children's and youth dance groups performed at the opening. The talented vocalist Maya Masterova presented wonderful songs. Young artists from the groups D-Dance, DANCE.lab, Just Dance, Life Style and D.P.D flamed up the audience.
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Bright costumes, synchronized choreography and impeccable technique brought the audience into complete delight.
The dancers' movements were captivating and mesmerizing, creating an atmosphere of true celebration and real energy outburst. Every movement, every pause and expression on the dancers' faces conveyed the frantic rhythm of youth and freedom. Young dancers from Kirzhach are a bright manifestation of talent and energy. Among them are silver medalists of the Russian modern dance championship and laureates of all-Russian and international competitions.
Opening was followed by master classes, games, trampolines, attractions, a soap bubble show, competitions, electronic appliances lottery... The activities were selected in such a way as to attract children of all ages. We held five types of master classes, children could try to “work in a real forge with an open fire, make a clay jug on a potter’s wheel, shoot a bow. And to restore energy, everyone was offerred free ice cream, drinks, and popcorn.
The master classes immersed young students in the fascinating world of crafts. The potter's wheel is a real dance of nature and human hands. And nearby there was a forge, where fire and metal come together in master's hands. The forging craft requires strength, precision and courage. Shooting requires the same courage, testing concentration and self-control abilities.
The master classes immersed young students in the fascinating world of crafts. The potter's wheel is a real dance of nature and human hands. And nearby there was a forge, where fire and metal come together in master's hands. The forging craft requires strength, precision and courage. Shooting requires the same courage, testing concentration and self-control abilities.
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Each of these master classes helps children to discover their talents, learn a lot of new and interesting things, but most importantly – to believe in themselves and their abilities.
This year the festival featured many new rides and trampolines. It turned to be a real hit. The children were jumping, running, and making noise, like during the most long-awaited break at school. But those who were stacking giant Lego bricks were extremely concentrated. Somebody built towers and other intricate structures independently, somebody with the help of parents. Joy and laughter increased hour by hour, creating an atmosphere of absolute liberty and fun.
For a company that produces washing machines, it was completely logical and right step to include a soap bubble show in the holiday program. Both children and adults watched with equal admiration as huge soap bubbles flew, shining with iridescent colors, or as hundreds of small ones swirled. It turned out to be not so simple. But many people wanted to blow bubbles, and the children's delight was really unlimited.
The second part of the celebration, which attracted about 300 spectators, featured the famous Russian pop group Galibri & Mavik, who came especially for this occasion. Beko has cheered up city residents by inviting popular artists to the stage already for second year.
The music of the Russian duo, founded in 2020 by Evgeny Trukhin (Galibri) and Alexander Fomenkov (Mavik), belongs to the modern pop genre. They performed dynamic dance compositions. The open-air hall danced and sang along to the hits in full force, including the famous song “I’m like Federico Fellini.” The performance was. of course, followed by the autograph session, giving the opportunity to take pictures with favorite artists.
And the final part of the holiday became a real extravaganza – the Holi color show, where children took bright colors in their hands and joyfully threw them into the air. Everyone was covered in paint and looked rather happy. Multi-colored clouds rose up, falling down on hair, faces and clothes - it was bright and very cheerful show. One could see extemporary photo shoots elsewhere: smiling faces covered with paints, blue, green and red hands. And really, where else, except for the Beko festival, can you walk around so free with a red-blue-green face?!
Beko holidays have been traditionally hosted by the wonderful artist Yulia Zaitseva . She easily creates a warm atmosphere at events, always approaches each topic creatively and quickly adapts to any concept. On stage, Yulia with real energetic approach conducted competitions, “chemical” experiments, “Science Show” and was the true soul of the holiday.
She wrote on her social media: “There is one annual event in my life that takes so much energy and nerves. You wake up every morning thinking only about it... tossing and turning before going to bed, thinking only about it again... It's like first love, you know. It’s fortunate that the director is very passionate about the process and available for contact twenty-four-hours. Thank to "Beko" for such emotions and such opportunities! Your Kids Day project is pure love at first sight."
Why people need holidays? A traditional proverb says that it's a "longing of the soul". But deep down inside, we all, regardless of age, are forever children and dream to drive into a world of magic and joy at least for a moment. "Beko" provides us with such opportunity – it inspires and gives unforgettable emotions.
For a company that produces washing machines, it was completely logical and right step to include a soap bubble show in the holiday program. Both children and adults watched with equal admiration as huge soap bubbles flew, shining with iridescent colors, or as hundreds of small ones swirled. It turned out to be not so simple. But many people wanted to blow bubbles, and the children's delight was really unlimited.
The second part of the celebration, which attracted about 300 spectators, featured the famous Russian pop group Galibri & Mavik, who came especially for this occasion. Beko has cheered up city residents by inviting popular artists to the stage already for second year.
The music of the Russian duo, founded in 2020 by Evgeny Trukhin (Galibri) and Alexander Fomenkov (Mavik), belongs to the modern pop genre. They performed dynamic dance compositions. The open-air hall danced and sang along to the hits in full force, including the famous song “I’m like Federico Fellini.” The performance was. of course, followed by the autograph session, giving the opportunity to take pictures with favorite artists.
And the final part of the holiday became a real extravaganza – the Holi color show, where children took bright colors in their hands and joyfully threw them into the air. Everyone was covered in paint and looked rather happy. Multi-colored clouds rose up, falling down on hair, faces and clothes - it was bright and very cheerful show. One could see extemporary photo shoots elsewhere: smiling faces covered with paints, blue, green and red hands. And really, where else, except for the Beko festival, can you walk around so free with a red-blue-green face?!
Beko holidays have been traditionally hosted by the wonderful artist Yulia Zaitseva . She easily creates a warm atmosphere at events, always approaches each topic creatively and quickly adapts to any concept. On stage, Yulia with real energetic approach conducted competitions, “chemical” experiments, “Science Show” and was the true soul of the holiday.
She wrote on her social media: “There is one annual event in my life that takes so much energy and nerves. You wake up every morning thinking only about it... tossing and turning before going to bed, thinking only about it again... It's like first love, you know. It’s fortunate that the director is very passionate about the process and available for contact twenty-four-hours. Thank to "Beko" for such emotions and such opportunities! Your Kids Day project is pure love at first sight."
Why people need holidays? A traditional proverb says that it's a "longing of the soul". But deep down inside, we all, regardless of age, are forever children and dream to drive into a world of magic and joy at least for a moment. "Beko" provides us with such opportunity – it inspires and gives unforgettable emotions.
© Beko 2023