Charity
Our black and white games
Our company began to cooperate with the Kirzhach chess school at the Municipal Budgetary Institution for Supplementary Education "Children's Health and Sports Center" not so long ago, but the pupils of the school have already become known at competitions in the city of T-shirts with the Beko logo. Moreover, the factory's assistance to the school has not been limited to T-shirts.
To win, think carefully about your moves
Among the graduates of the Kirzhach chess school there are masters of sports, grandmasters, coaches working in Moscow. Today, the newcomers, the youngest players in the school, are only six years old, and by the age of 16 they have every chance of becoming junior champions.
Kirzhach chess players successfully cope with purely sporting tasks on their own - but with the material, financial side of the issue, things have been worse until recently. A part of the funds was allocated by the children's center, part by the district administration, but in order to regularly take children to competitions and organize tournaments at home, a sponsor was needed. Our company became one last year. At first, the school was helped with the organization of competitions for the Gagarin Cup - prizes, notebooks, pens were purchased with the allocated money. This year, cooperation with Beko continues: T-shirts reading "Kirzhachsky district, Vladimir region" were purchased for children. At competitions, players and coaches from Kirzhach hung out branding and advertising stands.
Kirzhach chess players successfully cope with purely sporting tasks on their own - but with the material, financial side of the issue, things have been worse until recently. A part of the funds was allocated by the children's center, part by the district administration, but in order to regularly take children to competitions and organize tournaments at home, a sponsor was needed. Our company became one last year. At first, the school was helped with the organization of competitions for the Gagarin Cup - prizes, notebooks, pens were purchased with the allocated money. This year, cooperation with Beko continues: T-shirts reading "Kirzhachsky district, Vladimir region" were purchased for children. At competitions, players and coaches from Kirzhach hung out branding and advertising stands.
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- Children in competitions run everywhere in the same uniform with the Beko logo. This not only makes our players visible, recognizable among others, but also gives them solidarity, they feel like part of the team - and this feeling is very important, and not only in sports!
The Gagarin Cup in Kirzhach is timed to the Day of the death of the first cosmonaut (he crashed on a plane on March 27, 1968 near the village of Novoselovo, Kirzhach District). And the school again hosted a tournament that brought together guests-participants from different cities of Russia. New boards with Beko logo, sets of figurines and prizes were purchased for the competition.
© Beko 2021