Beko for children
Looking forward to a miracle
Spring delights us not only with its blossoms, warmth, and sunshine but also with a variety of holidays. There's Maslenitsa, Navruz, Cosmonautics Day, Labor Day, and Victory Day. And, of course, the holiday of all holidays – Easter. Every year, on the eve of Easter, we at Beko organize an Easter master class, where we strive to bring fresh ideas and create an atmosphere of warmth and love.

This year, our master class took place a week before Easter, on April 13. Dozens of parents and children of various ages gathered in the auditorium of the Kirzhach College of Technology and Service.

In the welcome zone, there was a face painting station. Children were greeted by brightly colored mascot costumes, which they eagerly hugged and happily posed for photos with before the main event. Each child also had the opportunity to take a memorable photo in the vibrant photo booth.

Then the children got down to exciting activities. The program featured soap-making, creating "dream bags" shaped like carrots with different fillings, decorating gingerbread cookies, and painting plaster bunny figures. These unique lessons were a hit with every child.

This year, we introduced a master class for adults, where parents learned florist skills. While the children were enthusiastically working on their crafts, the parents created stylish bouquets and decorative compositions made from willow branches, which was especially symbolic as the event was held on Palm Sunday. The success of this master class was so overwhelming that the organizers have decided to permanently include it in next year’s main program.

We all know that the best rest comes from switching activities. Following this principle, our incomparable host, Yulia Zaitseva, alternated the children’s activities with new and interesting entertainments. The kids participated in an interactive "Musical Bingo" game, recalling popular songs and singing along loudly. As is tradition, during the break, the kids were treated to a variety of snacks, burgers, and sweets. After their focused crafts sessions, the children needed to release some energy, which was also arranged. At the interactive disco, they had the chance to jump and dance to their heart’s content. It was fun, colourful, and very loud!

­The grand finale of the event was a fountain of thousands of colorful balloons, which brought genuine joy to both the children and adults.Beko continues to amaze!

Anna Bryzgalova, 10 years old
Yulia Bryzgalova,
Supply Chain Planning Specialist at Beko and IHP:

– Thank you so much for organizing such a wonderful party!Our daughter is, as always, thrilled!
Alisa Ivanova, 7 years old  
Anton Ivanov,
Legal Advisor:

Thank you to the Beko team for their well-coordinated work! The children's Easter party was held in a wonderful, friendly atmosphere. The child was delighted, and that’s the best indicator! I’d like to highlight the professional yet sincere approach of the animators and the responsible employees of Beko towards the holiday. Beko, thank you for the great mood!
Eva Kachinskaya, 5 years old
Daria Kachinskaya,
Project Management Specialist:

The children's Easter party was wonderful: fun games, creative workshops, and treats created a joyful, festive atmosphere. My daughter participated in all the activities, had a lot of fun, and left with a great mood. The event was warm, family-friendly, and cozy. A special thanks for the fantastic photos.
Anastasia Muradova,
Senior Internal Communications Group Specialist:

We would like to express our sincere gratitude to the staff of Kirzhach College of Technology and Service for providing the hall and assisting with students, as well as to the event organizer, Yulia Zaitseva, for her meticulous preparation of the event program.
Friends!

In the next issue of our magazine, we’re launching a new section dedicated to the achievements, talents, and hobbies of your children. The theme for the upcoming issue is sports — football, dance, chess, and more.
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