Naturally, our teams at the Kirzhach and Lipetsk plants, as well as the Moscow Beko office, joined in. That day, the hallways turned into a sea of blue – from soft sky tones to deep sapphire hues. Blue shirts, dresses, ties, and even accessories – everyone added their own touch to this vibrant celebration of unity.

Beko Blue Day is more than a tribute to color. It’s a reminder of the spirit that connects us – a shared corporate culture that transcends borders, nationalities, and time zones. Blue, in this context, becomes a symbol of our confidence in the future and our commitment to our shared values. It represents more than aesthetics: it stands for trust, unity, and a calm strength – the qualities we strive to embody as a global community.